You already know that links have something to do
with traffic. And if you are not entirely sure about what it is that makes
links a really good means for getting traffic, it has to do with Google.
Google, as well as the other search engines,
grades websites by links. It is as if a website gets a little vote in
confidence, every time another web asset links to that particular site. So this
is the name of the game: for Google, and for the internet search engines, you
have to increase your quantity of links.
This is a huge barrier for most marketers. But
guess what: that barrier does not have anything to do with costs or dollars.
You can easily create automatic link generating accounts for yourself, which is
exactly what we will be getting into toward the latter half of this book.
But we thought we’d frame the whole context of
this book, within the current dominator’s realm: Google. If you can win over
Google, then you can make it as an IMer. It can be as simple as that.
But getting on that first page of search results
is not only a matter of quantity; it is very much so a matter of quality.
Not all “votes” are created equal.
You do have to understand that there is a direct
link between traffic and how many hyperlinks are pointing to your web asset.
Now it’s important also to get your terms right.
When we talk
about a web asset, we are really talking about target or some credit website or
blog that you have up that you have ambitions for in terms of making some money
off the site. Again that’s just the definition of the word “asset.”
Name of the game: amass
huge, huge quantities of links back to your site