SEO Best Formulars to Increase Traffics!!
Introduction To SEO
SEO (Search Engine Optimization) Marketing is a
method of generating traffic for your online business without any cost. Created
early in the web 2.0 era, this method has been used ever since from marketers
around the world to create online traffic streams till today.
The Beginnings
One of the good things about
SEO marketing as it has the ability of creating passive traffic. Which
means, you’ll be getting traffic without having to actively be there. (we will
see how in the next few chapters).
This seems like the ultimate
choice especially for marketers who are on a shoestring budget. The essence of
SEO marketing is that traffic generation relies on the optimization of web
content to draw free traffic through search engines such as the big “G”
(Google).
Google is the biggest search
engine in the world with millions of searches going on daily. By tapping into
SEO, you will be swimming in loads of traffic.
SEO is essentially the art of
getting your page on the first page of Google for search terms relevant to your
online niche business. Let’s say you are in the dog training niche… Hence, when
people search for terms like “dog training tips” or “dog training guide”, you
want your web page to appear on the first page of the search results – And that
is what SEO is all about!
The better you are at SEO, the
more traffic and hence, more sales you will get. Of course, if you have a huge
marketing budget you can spend it all on advertising and totally forego SEO,
but if you are on a
shoestring
budget, you can always tap into the powers of SEO to get tons of free traffic!
Google ranks how relevant a
website is to its searches in terms of Page Rank. By boosting your page rank,
you stand higher chance of getting in front of the search engines.
Facebook has a page rank of 10,
meaning it is one of the most highly sought after and visited websites on the
web. When you first start you website, you probably have a page rank of 0. So
it will take some time to build your page rank, but with these methods I’m
about to show you below, building page rank will become a walk in the park!
In the next section, we will
look at the importance of keyword research for SEO
The Research
You will need to find what
keywords are the most sought after in your niche and target them in your web
content.
That way, when the majority of
people search for something on the net, everything will lead to your website J
The best place to do your
keyword search is at Google Adwords Tool
The winning formula for good
keywords are:
1)
High search volume
2) Low competition
As a general rule of thumb,
getting about more than 1000 organic searches a day is a good bet for a highly
searched keyword. If you want to check out your competition, get the Google
toolbar and see what are the “page ranks” for search results are in the first
page.
These keywords and key phrases
will then be targeted to draw you massive free traffic via SEO. There are also
long tail keywords which are longer key phrases with less search volumes but
virtually no competition. These should be targeted as well.- 10 -
The Basics
There are two type of
optimization techniques: Onsite optimization and Offsite optimization. Onsite
optimization deals with the things you can tweak and modify on your own website
to make it more relevant to Google searches.
Offsite optimization deals with
interactions with websites outside of your own. This could be in the form of
getting backlinks or social interactions, which we will go into more detail
later.
The SEO trends are constantly
evolving. That is because people are constantly finding ways to exploit SEO and
make their websites on top of the search ranks. But Google is a smart company,
and they have a team who constantly evolves Google’s algorithm to make sure
that searches remain relevant and not bring spam sites in front.
People who exploit SEO in the
wrong way are called “Black hat SEO” artists and their practices should be
avoided at all costs. That being said, let’s dwell deeper into SEO the right
way and how we can start applying it to our businesses immediately!
Onsite
The first thing you must know
is keywords. In short, every page should have about 2-5% keywords density. So
sprinkle your keywords where it’s due but don’t overdo it.
For total optimization,
keywords or key phrases should be present in the titles of blog posts, the
first sentence of the first paragraph and also at least once in the body.
Keywords should also be bolded
or italicized every now and then. Links should be worded with anchor text links
(keywords and phrases).
Also, onsite linkages is highly
recommended. Meaning, you should link blog posts and pages together if they are
relevant. These small steps contribute to SEO and should be applied when
convenient.
One more thing about on site
SEO, people say that images don’t contribute to SEO. I beg to differ. Images
should be given alternate texts or descriptions. You can also link images to
blog posts.
Stick to these good practices
and you’ll be on your own to free traffic,
Offsite
A backlink is basically someone
else’s website linking to you. Obviously, pages with higher page rank that link
back to you give more Google Juice. The key is to get as many high page rank,
RELEVANT websites linking back to you.
Quality over quantity, nuff
said.
So it would be a good idea to
scout around your competitors websites and request a link exchange.
Another important component is
social interactions. Like I said, Google’s algorithm changes from time to time,
and recently they implemented a new ruling that social interactions are
important for SEO. This could be things like sharing on Facebook, Twitter,
comments etc.
The world is connected to
everywhere now, not a stand alone component.
Advanced
Tagging, Categories &
Organizing
Have you written a blog post on
a blogging platform before? Tagging, categorizing and organizing your blog
posts comes a long way and can greatly improve your SEO rankings.
Related Pages Plugin
Plugins like these work great
if you are blogging and helps users navigate your site better, as well as
create a ton of onsite links within your website.
Speak a different language.
Did you know that many other
people are searching for information in other languages? You’d probably get a
much higher ranking targeting a different language.
Create a Mini Sitemap
This is great for helping
people (as well as Google spiders) navigate your map and creates a tons of mini
links.
Errors
1)
Over-doing the keywords. If you put too much keywords in your article for SEO
purposes, you’ll end up coming off as spam by Google and this will hurt your
rankings.
2)
Dabbling with black hat SEO techniques. These techniques are bad and can get
you banned or “Google Slapped” so that you will never get a good ranking.
3)
Not having good coding. If you are designing your website yourself and mess up
the coding in your website, Google spiders won’t be able to read your site
efficiently and this can hurt your rankings as well.
4) Becoming a link farm.
Getting backlinks are important but if you get a ton of useless backlinks from
irrelevant spammy sites or use “link getting softwares” you’re doomed.
In short, success in SEO
marketing lies in adhering to good SEOpractices and avoiding silly mistakes. There
are no shortcuts to success! Don’t forget, content and are king so you have
to place a huge focus on those as well, while not overlooking the small stuff.
The Way To Go
The process to traffic building
via SEO marketing is a long one, and you’ll have to consistently produce good
web content which meet standards and also is up to date with relevant
information.
So how does one generate
passive traffic through SEO? There are a few ways. For one, you can hire a
ghost writer to post articles for you. This cuts you out of the equation and
can give you more time to focus on the marketing aspects of your business.
You can also pay to have your
blog posts featured in websites or directories. This is a faster way to get a
boost in your traffic by having your featured article put in front of the
website.
Another way is to higher an SEO
consultant to optimize your web content so that the SEO will bring in long term
steady passive traffic for your website.
Finally, you might consider
collaborating with someone. That someone will do the SEO portion while you
focus on the other aspects such as creating products, marketing etc.
Remember, you don’t have to do
everything yourself.
