Facebook Traffic Tactics
With over 800 million active users, Facebook has become one of the largest social media sites. More than half of them sign in to the
site in any given day, with each one having an average of 130 friends or more.
Given these statistics, you might have a bit of an idea how powerful
this social media tool can be in building your customer base.
Remember that customer that told a friend about your business?
Imagine that happening possibly more than 130 times, with those 130
telling their friends. In a perfect world, that would expand your business
exponentially like a huge spider web. But realistically, not all 130 friends
will be interested in your business. However, you can still reap the
benefits of even one good customer spreading the word.
Sign Up and Sign In
If you don’t have a Facebook account yet, that is your first step.
If you do have a Facebook account, you won’t want to use your personal
account for your business. You will definitely want to create a separate
account that is strictly for your business. The site gives step by step tutorials
in getting your page set up, and offers tips on creating a presence that will
appeal to your customers.
They also categorize your business to make it easier for your
customers to search for you. Start by choosing your business category and
putting in the name of your business. After this step, you will be able to build
your profile and create a Facebook page. Use your company logo or a product
picture as your Profile picture, and add a summary of what your business is,
your company mission, or other pertinent information. You have the
option of editing the page is you are not happy with your results.
Once you have created your account and profile, you can edit the permissions for the people that are allowed to post to your Wall.
The Wall is where you can post your updates and comments for your customers
to see, as well as read what your customers are saying to you. They
connect to your Facebook Wall by clicking on the “Like” button that is on
the page.
Each time you post a status change, ad or picture on your Wall,
your customers will be able to see it on their own Facebook Home Page.
Facebook offers many tools and options to assist with the media
trafficking to your website which also increases your client base and sales.
The feature of the ‘Like’ button has many options and aspects that can
be tailored to how you want your media trafficking to flow. It gives
the feedback for review to revise your ads as needed. It increases
distribution
in a multi-fold way which increases your hits on your website and
builds lasting communication with current customers or clients and
especially traffics them directly to your website.
The Facebook ‘Like’ button also makes your website link be seen in
other social media sites and is easily clicked on directing them
straight to your website. It even allows strays to be directed to your website
landing page destination to see what your product or service is about. It also
is a double tool by marking that person’s profile interest in the news feed to
other similar profiles of interest exponentially, which can mean an
infinite growth of media trafficking for your specific website.
Additional and suggested items to do this are, for example, adding
graphic tags. These are pictures taken from your website that assist to
catch interest which encourages reference to your website by attracting
them even more. Like they say, a picture is worth a thousand words but
in this instant it can lead a thousand more people to your website.
You are allowed to place the ‘Like’ button at strategic places to
encourage people to hit that button and possibly leave comments based on
what they see at that highlighted interest. They are more likely to click on
that button at the time they like what they just read or seen.
Another option allows you to enable and encourage many other connections to be made by getting their comments copied to many
others they have access to, once again increasing traffic to your website
from a social media network that you have connected to it.
There is a selection to enable faces of responders as another
option that can really boost traffic to your website. People tend to agree as
friends and hit that like button or go to the website themselves to see what
their friends are seeing. Even if strangers’ faces are on there and not someone
an individual knows personally, they wonder about what was so
interesting about your site and they hit the ‘Like’ button and even go to your
site link to see what someone else was looking at.
It’s similar to the term of “rubber-necking” that people do when
someone is looking at another going down the road and holding up traffic. Get
them to look, and there is a better chance of catching their interest and
hopefully a new customer or client by getting their attention to begin with.
By taking advantage of the options that Facebook offers and having Facebook linked to your website it is all counted and you are able
to view how many website traffic hits came from Facebook and change any of
the options to optimize and target your viewers that are being drawn
to your site.
Your Facebook page will also tell you how many people “Like” your
page and receive your updates. This way you have an idea of how fast
the number grows with each time someone connects to your page. It also shows you the other sites that connect to you so you know whether
you are reaching the right people. The Insights link lets you see
statistics and demographic information, as well as how people are interacting
with your page.
Connecting your Facebook business page to your web site will allow
your fans to visit your site for more information on your updates as
well as allow them to purchase your products or services. Not only will you have
more traffic to your web site, but you also have an additional method
of marketing your business and brand. Be sure you add a Facebook Like button to each page on your site so visitors there can click to
connect to
you.
