100 Ways to Grow an Audience for Your Business
Posted by
Mgbenka
at
Wednesday, February 08, 2012
|
As I began to compile this last of tactics for building an audience,
it occurred to me that this will also make a great list of topics for
future blog posts (though I’ve already written about many of these on
the blog). So here’s a handy list of ways to build your audience for
your business. Good luck!
- Know Your Audience So You Can Better Connect with Them
- Participate in Online Groups
- Capture Email Addresses
- Send Captivating Emails
- Host Free Teleseminars
- Conduct Webinars
- Host an Internet Radio Show
- Be a Guest on Internet Radio Programs
- Be a Guest on Teleseminars and Webinars
- Send Direct Mail Campaigns
- Give Away an Information Product
- Sell Products and Services that Make People Rave About You
- Ask Clients for Referrals
- Ask Peers for Referrals
- Partner with Others Who Reach Your Audience
- Create Killer YouTube Videos
- Write an Irresistible Blog
- Become a Professional Speaker
- Get Involved with an Industry Association
- Focus Your Networking Efforts on Events with the Right Audience
- Write a Buzz-worthy Book
- Get Media Exposure
- Comment on Other People’s Blogs
- Build a Following on Twitter
- Retweet Your Blog Archives on Twitter
- Repeat Tweets on Twitter
- Post Engaging Content to Facebook Three to Five Times Each Week
- Expand Your LinkedIn Profile with More Details
- Create a LinkedIn Company Page
- Ask Clients to Write Recommendations for You on LinkedIn
- Import Your Contacts to LinkedIn and Build Your Connections
- Create an Account with Google Plus
- Share Content on Your Google Plus Account Daily
- Hold a Contest
- Promote Your Blog to Content Directories: Networked Blogs, Blog Catalog, Technorati
- Optimize Your Website with Relevant Keywords to Increase Traffic
- Distribute Information Products for Others to Give Away
- Publish Articles to Content Directories: EzineArticles, Idea Marketers, Scribd
- Publish Articles on Websites that Reach Your Target Audience
- Publish Articles in Print (small magazines, trade association newsletters, etc.)
- Write Guest Blog Posts
- Be a Contrarian – Take a Stand for Something You Believe in
- Conduct Surveys to Learn from and Engage Your Customers
- Develop Memorable Marketing Collateral
- Expand Your Boring Business Card into Something Worth Keeping
- Host Live Events
- Host Virtual Events
- Teach Your Own Classes and Workshops
- Teach Classes and Workshops for Schools, Learning Centers, etc.
- Become a Trusted Resource for Your Audience
- Enter to Win an Award or Contest
- Lead a Group – Live
- Lead a Group – Online
- Host a Booth at an Industry Event or Trade Show
- Host a Podcast Series and Publish to iTunes
- Pay Referral Fees
- Add Social Bookmarking Buttons to Your Blog
- Respond and Engage with Blog Commenters
- Launch a Fundraising Campaign on Kickstarter or Indiegogo
- Add Video to Your Website
- Update Your Website Several Times Each Week (will increase traffic)
- Post Irresistible Photos to Social Media Sites
- Take Photos of People with You or Your Logo and Tag Them on Facebook
- Be Uniquely You (this has more appeal than trying to be someone you’re not)
- Post Free Classified Ads on Craigslist
- Join a Trade Association Where You Will Have Few Competitors
- Create Content that Can’t Be Found Anywhere Else
- Contact Local Media Regularly to Build Experience and Gain Exposure
- Publish an Ebook
- Give Prospects a White Paper or Workbook Instead of a Brochure
- Write a Business Plan and Get Clear About Your Message
- Create a Free Business Listing on Yelp
- Create a Free Business Listing on Google Places
- Create a Free Business Listing on Superpages
- Ask Clients to Post Positive Reviews on Yelp
- Ask Clients to Post Positive Reviews on Google Places
- Ask Clients to Post Positive Reviews on Angie’s List
- Promote a Product or Service to a New Market Niche
- Hire a Virtual Assistant to Handle New Marketing Campaigns for You: International Virtual Assistants Association
- Share Your Presentations on Slideshare
- Make Sure Your Website Rocks: Review Navigation, Sales Copy, and Overall Appearance
- Teach People How to Do What You Do
- Send Out Frequent Press Releases
- Start a Group via Meetup.com
- Hold a Contest on Twitter
- Hire the Help You Need So You Can Focus on What You Do Best: Elance
- Write a Consistent Bio and Share it on All Public Profiles (i.e. Amazon, Google, etc.)
- Participate in Contents that Can Generate Business Exposure
- Analyze Your Marketing Campaigns and Do More of What Works
- Attend Business Conferences and Events Where Your Target Audience Will Be
- Participate in Blog Carnivals
- Be Bold and Pursue Corporate Sponsorships and Alliances
- Pre-Schedule Some of Your Social Media Content Posts with Hootsuite
- Subscribe to Help a Reporter (HARO) and Respond to Media Opportunities
- Send a Mail Campaign to Your Past Customers
- Send a Mail Campaign to a Rented List of Targeted Prospects
- Write a Regular Column for a Favorite Publication (print or online)
- Host an Open House or Party
- Conduct a Fundraiser for a Favorite Nonprofit
- Offer a Featured Product or Service at a Special Rate Each Week or Month
